Webtools can create, manage, and track targeted online advertising campaigns for your business, which will attract the customers you want at the budget that you choose; with a reach as narrow as a certain neighborhood within the city. For new advertisers, we usually begin by advertising one or two major services/products, and based on the results, decide whether to expand the budget & ad groups.
The power and flexibility of pay-per-click (PPC) advertising is to focus on potential patients that are searching the Internet for specific terms. Traditional media channels (Newspapers/Magazines, TV) serves ads to an audience that is mostly irrelevant / not ready to purchase. For example, think how many times you saw ads for new cars on TV versus how often you are in the process of buying a car. 99% of the budget goes after people who are not interested in your service/product at this particular moment. On the other hand, when you place an ad on Google it is only shown when a potential client searches for a business such as yours, and you are only charged if they click on your ad. This has been a highly effective tool for our clients, who often generate $10 in new business for every dollar spent on search ads.