Founder, VP Business Development
As Vice President of Business Development at Webtools Internet Solutions since 2000, Ran Berkman manages an international team of web professionals to provide clients with strategy building, website analysis, cutting edge Search Engine Optimization services, online advertising, social networks marketing, viral campaigns, e-commerce systems and other capabilities.
He graduated from Zicklin School of Business at Baruch College with an M.B.A degree in Management and Entrepreneurship and prior to that earned a B.B.A. degree in Finance, Summa Cum Laude. Mr. Berkman has consulted with Ben & Jerry's, Angiotech pharmaceuticals, Coca Cola Israel, National Registered Agents Inc. and Dello Russo Laser Vision Centers.
Prior to Webtools, Ran gained significant technical and business expertise working with large venture capitals in the development of the EZPC computer learning system. Ran Berkman served as an Internet and IT specialist in the Israeli Defense Forces. He is fluent in Hebrew and Spanish.
Natalie Peregudova, PhD
Senior Campaign Director
Natalie Peregudova, PhD brings a wealth of experience
and talent to the Webtools team. She has been involved in the search marketing
field for over seven years during this time she has acquired extensive knowledge
of how the major search engines function and how they determine their algorithms.
Her mathematical approach, backed by ongoing doctoral research on mathematical
modeling and computer systems models simulation, assists her in leading a team
of optimization professionals to achieve superior results.
Natalie provides maximum
support for Webtools clients and ensures that our tools, technology, and processes
are continually updated to help achieve superior outcomes. Her research skills,
problem solving abilities, and predictive analysis talents add extra value for
Webtools' clients.
Jonathan Leung
Internet Marketing Manager
As the manager of the Internet Marketing Division at Webtools Internet Solutions, Jonathan Leung helps clients to develop web strategies to drive customers to their businesses. His team sets up search ad campaigns on Google, Yahoo and Bing's networks, constantly monitoring and tweaking ad groups to minimize cost per lead for our clients. He also works with display ad networks to plan and deploy banner campaigns, which build brand awareness as well as direct sales. Jonathan's understanding of Search Engine Optimization allows him to interact with clients and help in developing content that improves organic placements over time.
Mr. Leung graduated from Baruch College with a Bachelor of Business Administrations Degree focusing on the field of Marketing. He has previously worked for StemSave, a high technology medical company, where he was responsible for email marketing, social networks marketing and other online initiatives.
Betty Be
Project Manager
Betty Be has been our lead Project Manager since 2007, responsible for successfully completing various web projects from beginning to end. Betty works closely with Webtools' clients to ensure that they are satisfied with the website we develop for them while keeping an eye for user experience and lead generation. She manages a small team of web design experts and guides them to deliver exceptional results.
Ms. Be graduated from Baruch College with a Bachelor of Arts in Corporate Communications and had previously worked in marketing positions within the high fashion and public relations industries. These experiences assisted her to develop a deep understanding of both the consumer and the client's viewpoints, which enhances her ability to create websites that are both functional and aesthetically pleasing.
Alexey Sytnik
Lead Web Developer
An essential asset to the Webtools team, Alexey Sytnik possesses a wide range of skills necessary to design and create the infrastructure for new websites. As a senior web designer and developer, Mr. Sytnik has worked on building and improving many of our clients' websites both aesthetically and functionally.
Mr. Sytnik studied at a private IT Academy for Computer Graphics and Web Design and previously worked for W3. Among his technical skills are programming with XHTML, CSS, Java Script/Ajax, SSI, PHP, ASP, Perl, Flash, Flex, AS2, AS3, Adobe Photoshop, Video Editing, MySQL, and WordPress.
