Webtools was founded by a group of designers with core business strengths in online marketing, search engine optimization, strategic positioning, web development, Pay-Per-Click (PPC) management, reputation management, e-commerce and email marketing. Webtools' team identified an opportunity in catering to clients who were looking for a solutions provider with an understanding of the online marketing arena and a strong creative background.
Webtools undertook research to recognize methods of designing and implementing creative technological solutions. The company has branches in the United States (New York), Israel, Spain and the Ukraine. The Webtools team, 16 people spread across three continents, serves more than 130 corporate and small business clientele, ranging from medical, beauty, and legal services to retailers and non-profit organizations.