Webtools was founded in 1998 by a group of online marketers and web designers whose core business strengths are in online marketing services and website development for the healthcare industry. Webtools team identified an opportunity in catering to clients who look for a web solutions provider with an understanding of the marketing arena as well as a strong mathematic and analytical knowledge base.

The company operates from its Israeli branch and has an R&D center in the Ukraine. The Webtools team currently serves over 150 businesses and organizations around the world. Webtools is a partner of MDPublish, a comprehensive medical marketing and publishing group